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社交媒体舆情传播中信息源特征对态度的影响

How Characteristics of Information Sources Impact Attitude in Public Opinion Dissemination on Social Media

Psychology of China / 2022,4(8)：898-910 / 2022-08-25 345 587

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• Authors: 杨颖     
• Information:

  重庆师范大学地理与旅游学院，重庆

• Keywords: 社交媒体；舆情；信息源可信度；关系强度；态度
• Social media; Public opinion; Information source credibility; Tie strength; Attitude
• Abstract: 信息源特征是影响社交媒体舆情传播的重要因素。本文结合ABC态度模型和刺激—有机体—反应模型，探讨了社交媒体舆情信息源的两个核心特征——信息源可信度和与接收者关系强度对受众态度的全面影响，以及信息感知可信度和情绪的中介机制。结果发现：（1）关系强度正向影响舆情传播意愿；（2）信息源的可靠性、专业性、客观性，以及关系强度均正向影响信息感知可信度；（3）关系强度正向影响受众情绪；（4）情绪在关系强度与舆情传播意愿间起中介作用。最后，探讨了研究结论对舆情治理实践的启示。
• The characteristics of information sources are important elements that impact public opinion dissemination on social media. This paper combines the ABC Attitude Model and S-O-R Model to explore the overall impact of the two core characteristics of social media public opinion information sources, namely Information Source Credibility and Tie Strength between information sources and receivers, on the attitude of the receivers, and the mediating mechanism of Perception of Information Credibility and Emotion. The results show that: (1) the Tie Strength has a positive impact on Willingness to Propagate Public Opinion; (2) the Trustworthiness, Expertise, Objectivity of information sources, and Tie Strength, all positively affect the Perception of Information Credibility; (3) the Tie Strength positively affects the Emotion of receivers; (4) Emotion plays a mediating role between Tie strength and Willingness to Propagate Public Opinion. Finally, the implications of the research conclusion on the practice of public opinion governance is discussed.
• DOI: https://doi.org/10.35534/pc.0408108
• Cite: 杨颖．社交媒体舆情传播中信息源特征对态度的影响［J］．中国心理学前沿，2022，4（8）：898-910．