In the face of the opportunities and challenges brought about by media convergence, how to ensure that college students have a strong sense of family and country is an important practical problem that needs to be addressed urgently in China today. In the context of media integration, contemporary college students have new characteristics of being more pragmatic in obtaining information, richer and more diverse ways of receiving information, and more active and diverse ways of processing information. Colleges and universities need to respect and understand contemporary college students, give full play to the advantages of various media, unify explicit education with implicit education, integrate cultural elements into the classroom, innovate the discourse system, optimize the form of content presentation, further promote the deep integration of ideological and political courses, curriculum ideological and political education and practical education, and create an integrated propaganda matrix; At the same time, we will strengthen inter-university cooperation, build a higher education consortium, and give full play to the geographical advantages of the Guangdong-Hong Kong-Macao Bay Area.