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基于OBE理念的校企合作跨境电商课程教学模式研究

Research on Teaching Mode of Cross-Border E-Commerce Courses in the Style of Cooperation Between School and Enterprise Based on OBE Concept

教育研讨 / 2024,6(4)：1074-1083 / 2024-08-14 206 251

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• 作者： 王云竹     
• 单位：

  南昌航空大学经济管理学院，南昌

• 关键词： 跨境电商；OBE理念；产教融合；校企合作
• Cross-Border electronic commerce; OBE concept; Integration of production and education; Cooperation between school and enterprise
• 摘要： 随着全球跨境电商贸易高速增长，传统高校跨境电商人才培养模式已不能满足跨境电商行业的人才需求。实施产教融合成为解决这一问题的有效措施。然而，目前校企合作目标不清晰，合作机制不成熟，没有实现产教融合的深度协同。为解决这些问题，本研究引入OBE（成果导向教育）理念，结合校企合作模式，构建了基于OBE理念的校企合作跨境电商课程教学模式。强调依据产出目标设计校企合作教学过程，通过校企合作，将真实的跨境电商运营场景引入教学，强化学生的实践能力和创新能力，并根据目标评价课程成果。通过实施该教学模式，发现学生在跨境电商运营流程、跨境电商境外市场分析、跨境电商商品营销推广等方面的能力显著提升，且与行业需求更加契合。此外，该模式还促进了学校与企业的产教融合的深度协同，实现了资源共享和优势互补，为跨境电商人才培养提供了新的路径。本研究不仅丰富了跨境电商教育理论，也为相关教学改革提供了实践参考。
• With the rapid growth of global cross-border e-commerce trade, the traditional university cross-border e-commerce training model can no longer meet the needs of cross-border e-commerce industry. The integration of production and education has become an effective measure to solve this problem. However, at present, the goal of school-enterprise cooperation is not clear, the cooperation mechanism is immature, and the deep cooperation of production-education integration has not been realized. In order to solve these problems, this study introduces the concept of OBE (results-oriented education) and combines the school-enterprise cooperation model to build a teaching model of schoolenterprise cooperation cross-border e-commerce course based on the OBE concept. It emphasizes the design of school-enterprise cooperative teaching process according to output objectives. Through schoolenterprise cooperation, real cross-border e-commerce operation scenarios are introduced into teaching to strengthen students’ practical ability and innovation ability. And evaluate the curriculum results according to the objectives. Through the implementation of this teaching model, it is found that students’ ability in cross-border e-commerce operation process, cross-border e-commerce overseas market analysis, crossborder e-commerce commodity marketing promotion and other aspects has been significantly improved, and it is more in line with the needs of the industry. In addition, this model also promotes the deep collaboration between schools and enterprises in the integration of production and education, realizes the sharing of resources and complementary advantages, and provides a new path for the training of crossborder e-commerce merchants. This study not only enriches the theory of cross-border e-commerce education, but also provides a practical reference for related reform.
• DOI： https://doi.org/10.35534/es.0604142
• 引用： 王云竹．基于OBE理念的校企合作跨境电商课程教学模式研究［J］．教育研讨，2024，6（4）：1074-1083．