This study utilized content analysis to carry out a comparative analysis of the utilization of counseling techniques in cases with different outcomes and among counselors of different proficiency levels in video counseling. The research findings revealed that in contrast to face-to-face counseling, video counseling features specific techniques such as environmental approval, retrospection, and connection confirmation. Regarding the overall application rate of cognitive response techniques, cases with good effects significantly outnumber those with bad effects, and mature counselors exhibit a much higher usage rate than novice counselors. Specifically, this is prominently manifested in the techniques of interpretation and guidance. Additionally, different types of cases also display significant disparities in the application of specific techniques like content reflection, self-disclosure, environmental approval, connection confirmation, and open-ended questioning. For example, in cases with good effects, the usage ratio of self-disclosure and immediacy techniques is significantly higher than that in cases with bad effects, while the usage ratio of content reflection is significantly lower than that in cases with bad effects. Compared with novice counselors, mature counselors use connection confirmation and content reflection techniques less and use open-ended questioning techniques more. From these research results, it can be concluded that video counseling indeed has unique technical preferences distinct from face-to-face counseling. Consequently, face-to-face counseling experience is not entirely applicable to video counseling. These outcomes can offer valuable references for counselors when it comes to making selections of technical methods and implementing technical training and enhancements during the practice of video counseling in the future. Based on these, the theoretical and practical research on the characteristics of video counseling can also be further extended.