Under the background of the new era, the ideological and political education in colleges and universities needs to cultivate a group of new people who can adapt to the requirements of the new era and take on the great task of national review. This requires that colleges and universities must implement the fundamental task of establishing morality and cultivating people, strengthen the situation and policy education and basic national conditions education, and correctly guide the value choice of college students. Only by building a good emotional foundation with students, can college teachers make students consciously accept the ideological and political education knowledge they impart and ensure the effectiveness of ideological and political education. Psychological counseling empathy technology promotes individual development through emotional interaction by establishing good relations with visitors. Its emotional interaction mode of “appeal to emotion and reason” is organically combined with ideological and political education in colleges and universities, which is conducive to cultivating good teacher-student relationship and stimulating the endogenous power of students’ political identity.