To explore the relationship between the anticipatory consumption, hoarding tendency and anxiety of Chinese students under the influence of the epidemic, as well as the internal mechanism. 307 college students were conducted using the social anxiety questionnaire, the anticipatory consumption questionnaire and the epidemic information inventory. The results showed that the subjective probability of infection had a positive predictive effect on hoarding tendency and anticipatory consumption. Anxiety had a positive effect on hoarding tendency; The subjective probability of infection plays a mediating role in the impact of peripheral infection on anticipatory consumption, and it is completely mediating. Anxiety plays a part in mediating the impact of subjective probability of infection on hoarding tendency.