People’s health is an important symbol of prosperity of the nation and prosperity of the country, and the common pursuit of the broad masses of the people. However, with the rapid economic development and the rapid pace of life, people’s psychological imbalances and psychological diseases caused by various pressures are coming one after another. In the past, traditional psychological counseling techniques and methods have been difficult to efficiently solve these problems. Today, with the rapid development of network and information technology, the rapid resolution of various psychological problems is inseparable from the innovative application of new generation information technology. This article is also based on this perspective, aiming to explore the definition and characteristics of the intelligent consulting model in the context of big data, in order to standardize the consulting industry; precise visitor information; personalized consulting services; advanced consultation matching and prevention; Make full use of the benefits of psychological counseling services.