国际中文开源期刊平台

粤港澳大湾区冰雪运动季节性难题破解与推广策略研究

Research on the Solution and Promotion Strategy of Seasonal Ice and Snow Sports in the Guangdong-Hong Kong-Macao Greater Bay Area

中国体育研究 / 2021,3(4)：387-393 / 2021-12-22 339 368

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• 作者： 陈进朗¹      李健宽¹      杨文伟¹      吴畏²      李灵超¹     
• 单位：

  1．肇庆学院体育与健康学院，肇庆；
  2．金陵科技学院，南京市

• 关键词： 大湾区；冰雪运动；季节性难题；发展路径；推广策略
• Greater Bay Area; Ice and Snow Sports; Seasonal Challenges; Development Paths; Promotion Strategies
• 摘要： 本文基于政策、文化、社会等多元视角，探讨适合粤港澳大湾区冰雪特色的发展目标，构建粤港澳大湾区冰雪运动产业集群，优化冰雪运动在粤港澳大湾区的资源配置。本研究通过文献资料法、实际调查法、逻辑分析法以“北冰南展”战略实施为切入点，对粤港澳大湾区冰雪运动产业集群进行构建，可以在粤港澳大湾区建设背景下对冰雪运动产业开发起到一定的助推作用。南方冰雪运动也逐渐展开，但研究存在深度不够，缺少关注度，以零散的方式开展冰雪运动。对此，本文一方面关注粤港澳大湾区冰雪运动开展现状，另一方面联动冰雪资 源使其发挥高效效益，丰富南方冰雪运动理论基础研究。梳理冰雪运动在南方地区市场开展的多元化方式，并尝试构建粤港澳大湾区多元化冰雪运动产业集群共同发展，为我国“北冰南展”战略研究提供理论参照。
• Based on the multiple perspectives of policy, culture and society,this paper discusses the development goals suitable for the ice and snow characteristics of the Guangdong-Hong Kong-Macao Greater Bay Area, builds an ice and snow sports industry cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, and optimizes the resource allocation of ice and snow sports in the Guangdong-Hong Kong-Macao Greater Bay Area. This study uses the literature method, the actual investigation method and the logical analysis method to build the ice and snow sports industry cluster in the Guangdong-Hong Kong-Macao Greater Bay Area through the implementation of the “North Ice South Exhibition” strategy, which can play a certain role in promoting the development of the ice and snow sports industry in the context of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area. The southern ice and snow sports are also gradually unfolding, but the research is not deep enough, lack of attention, and the ice and snow sports are carried out in a scattered way. In this regard, on the one hand, this paper pays attention to the current situation of ice and snow sports in the Guangdong-Hong Kong-Macao Greater Bay Area, and on the other hand, links ice and snow resources to make them play an efficient and effective role, and enrich the basic research of ice and snow sports theory in the south. Sort out the diversified ways of ice and snow sports in the southern market, and try to build a diversified ice and snow sports industry cluster in the Guangdong-Hong Kong-Macao Greater Bay Area for common development, providing a theoretical reference for the strategic research of China’s “North Ice South Exhibition”.
• DOI： https://doi.org/10.35534/scps.0304033
• 引用：
  陈进朗，李健宽，杨文伟，等．粤港澳大湾区冰雪运动季节性难题破解与推广策略研究［J］．中国体育研究，2021，3（4）：387-393．