Creativity measurement is the foundation of creativity research, so how to accurately measure creativity has become an urgent challenge for researchers. In recent years, the field of creativity measurement has been centered around several research hotspots and has made significant progress in many aspects. With the help of CiteSpace Knowledge Graph, relevant academic papers on creative thinking measurement from 2018 to 2022 were visualized and analyzed, aiming to reveal the current status and trends of the field. In addition, the advantages and disadvantages of typical behavioral tests, divergent thinking tests, insight tests, creativity achievement tests, and consensual assessment technique are discussed. In the future, the theory of creativity should be standardized at the definitional level so as to reach a consensus among academics on the core attributes of creativity, and creativity tests need to be continuously optimized in order to enhance their standardization and objectivity.