Located at the intersection of Hubei, Hunan, Guizhou and
Chongqing, Wuling Mountains is home to nine ethnic minorities, including
the Tujia people, Miao, Dong people, Bai people, Hui people and Gelao people.
Although the Wuling Mountains area is rich in intangible cultural herit-age,
there are many problems in the innovation of the non-heritage culture, such as
the lack of va-riety and creativity. In this paper, the traditional national culture
and cultural creative tourism products are highly integrated, with a view to
transforming this unique national language into cul-tural creative products
with national characteristics, intangible Cultural Heritage promotes sustainable
development of the local rural economy through the promotion and
dissemination of Tra-ditional Handicrafts.