Although materialism, which emphasizes the importance of material
wealth, originated from the cultural background of western capitalism, it has gradually
prevailed in China's modern society with the policy of reform and opening as well as
the rapid development of the market economy and caused the attention and interest
of domestic scholars. In order to understand both the status and the characteristics of
domestic research in this field in recent years, the social network analysis method was
used to analyze the keywords of literature on materialism in CSSCI. It turns out that
materialism is a cross-disciplinary research theme. Domestic research on materialism
has a wide range but is not focused. Materialism, materialistic values, college students,
and happiness are the core research contents in this field.