“GuanXiang”, also known as “KanXiang”, “BaXiang” and so on, is a kind of
witchcraft activity performed by full-time “Mr. Guanxiang”, which has a certain function of
healing and divination. In this study, the participation observation and interview method were
used to interview “Participants” and “Mr. Guanxiang” respectively. Also, a complete
ceremony of “Guanxiang” was analyzed. This research carries on the preliminary analysis
and the generic analysis to the interview data based on the rooted theory, uses Nvivo 12 to
carry on the coding to the interview data, and carries on the theoretical construction. The witchcraft of “viewing incense” has the functions of emotional catharsis, compensation for
the sense of control and moral restraint. Different types of Participants show different
processes of attitude change before and after “GuanXiang”.