Objective: To analyze the literature on conformity psychology in China over the past two decades, explore its advantages, limitations, and future trends, and provide visualization-based references for research. Methods: Using the China National Knowledge Infrastructure (CNKI) database (2004–2024), literature in this field was analyzed with CiteSpace 6.3.1 R1 visualization software to examine publication volume, authors, institutions, and keywords. Results: The overall publication volume remained relatively small, peaking in 2012 with an initial increase followed by a gradual decline. Both authors and institutions demonstrated insufficient collaborative efforts. Keyword analysis revealed that the primary research focus was on college students. Burst keyword detection indicated that recent frontiers in conformity psychology research centered on “guidance strategies” and “influencing factors.” Discussion: Current research on conformity psychology lacks vitality. Chinese scholars should prioritize establishing core author networks, enhancing interdisciplinary collaboration, identifying emerging hotspots, and developing more China-localized research topics.