A Study on the Influence of Users’ Privacy Literacy and Trust Repair Strategies on the Effectiveness of Trust Repair after Social Media Privacy Invasion
Objective: to explore the effects of privacy literacy and accepted trust repair strategies on trust repair effects when individuals suffer from social media privacy violation scenarios. Methods: 231 subjects were surveyed using a questionnaire on the privacy literacy level of smartphone users, and 92 individuals in the high privacy literacy group and 60 individuals in the low privacy literacy group were screened based on their scores. Then, using the situational simulation paradigm, a 2 (privacy literacy: high group/low group) × 2 (repair strategy: emotional communication + information disclosure/emotional communication + functional optimisation) inter-subject design-related experiment was achieved by means of simulated scenarios with computer presentation of questionnaires and textual descriptions. Results: Individual privacy literacy could not directly affect trust repair effects in the scenario of individuals suffering from social media privacy violations, but it could interact with the accepted trust repair strategies to affect trust repair effects. Conclusion: There is an interaction between individual privacy literacy and trust repair strategies on trust repair effects.