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用户体验的研究方法和测量评价

Research Methods and Measurement Evaluation of User Experience

Psychology of China / 2024,6(6): 1000-1013 / 2024-07-17 204 292

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• Authors: 刘雅楠     
• Information:

  湖南师范大学，长沙

• Keywords: 用户体验；构成要素；研究方法；测量评价
• User experience; Constituent elements; Research methods; Evaluation and measurement
• Abstract: 用户体验是指用户使用产品或服务时的感受和认知。优秀的用户体验可以提高用户满意度和产品的成功率，而糟糕的用户体验则会导致用户流失和产品失败。要想实现优秀的用户体验，产品设计师需要关注很多方面，包括用户的需求、行为、认知、情感等方面。这些构成要素共同作用，才能最大限度地提高用户的满意度和忠诚度。同时，对于用户体验的研究和测量评价也是至关重要的。通过实验研究、访谈调查和问卷测试等方式，可以帮助设计师发现和解决潜在问题，进一步提高产品的质量和价值。因此，全面剖析用户体验的构成要素以及研究和测量评价方法是未来研究的重要方向。
• User experience refers to the feelings and perceptions of users when they use products or services. Excellent user experience can improve user satisfaction and product success, while poor user experience can lead to user loss and product failure. To achieve excellent user experience, product designers need to focus on many aspects, including users’ needs, behaviors, cognition, emotions, and other aspects. These constituent elements work together to maximize user satisfaction and loyalty. At the same time, research and measurement, and evaluation of user experience are also crucial. Experimental research, interview surveys, and questionnaire tests can help designers identify and solve potential problems and further improve the quality and value of products. Therefore, a comprehensive analysis of the components of user experience as well as research and measurement and evaluation methods is an important direction for future research.
• DOI: https://doi.org/10.35534/pc.0606114
• Cite: 刘雅楠．用户体验的研究方法和测量评价［J］．中国心理学前沿，2024，6（6）：1000-1013．