China has been showing a low-desire trend this year, with the popularity of short videos, as ayouth representative of college students generally show instant gratification, this study attempts to explorethe use of short video and the attitude of low desire and instant satisfaction of contemporary collegestudents through literature analysis and questionnaire. According to the questionnaire analysis, therewas a significant positive correlation between short video addiction and instant gratification (r=0.59),and between instant gratification and low desire (r=0.558). Finally, according to the present situation, thestudy puts forward countermeasures from various angles to raise the social concern, guide the collegestudents to develop actively and healthily, and promote social progress.