Rejecting advantageous inequity to pursue interpersonal fairness is a prosocial preference ofmost individuals, which manifests as advantageous inequity aversion. Under the framework of dualprocesstheory, previous research has attempted to investigate whether this advantageous inequityaversion is a quick intuitive response or the result of reflective thinking. However, the answer is not clearand whether individuals’ cultural orientation (i.e., self-construal) matters is still unknown. In currentstudy, we used self-construal priming to temporally activate individuals’ independent or interdependentself-construal, and manipulated individual’s intuitive or reflective thinking through time constrain (timepressure vs time delay). Taking rejection rate of advantageous inequity as an indicator, we tested whetherand how self-construal modulates intuition/reflection of advantageous inequity aversion. Results showedthat, after interdependent priming, individuals with intuitive mindset showed stronger advantageousinequity aversion than reflective mindset, while after independent priming, individuals with intuitivemindset showed weaker advantageous inequity aversion than reflective mindset. That means, forindividuals with interdependent self-construal, advantageous inequity aversion is intuitive, while forindividuals with independent self-construal, it is reflective. Our study provides first empirical evidencethat the intuition/reflection of advantageous inequity aversion was modulated by individuals’ culturalorientation, which helps to clarify the debate of intuitive or reflective advantageous inequity aversion andalso provides better understanding of the role of self-construal on prosocial behavior.