This study proposed to use video materials to induce positive and negative emotions in
subjects, deplete their cognitive resources through a Stroop task to control for different levels of cognitive
inhibition, and measure creativity fluency, flexibility, and novelty through a Alternative Uses Task to
explore the impacts of emotion and cognitive inhibition on creativity. The results revealed that fluency,
flexibility and novelty were significantly higher in subjects with positive emotions than negative emotions;
subjects with high levels of cognitive inhibition outperformed those with low levels of cognitive inhibition
regarding fluency, flexibility and novelty in creativity; the interaction effect of emotion and cognitive
inhibition was significant. This suggests that maintaining positive emotions and high levels of cognitive
inhibition have a significant effect on creativity.