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社会排斥对消费行为的影响

The Influence of Social Exclusion on Consumption Behavior

Psychology of China / 2023,5(2): 170-175 / 2023-03-10 260 717

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• Authors: 胡芳     
• Information:

  苏州大学教育学院，苏州

• Keywords: 社会排斥；消费行为
• Social exclusion; Consumption behavior
• Abstract: 社会排斥在生活中是一种十分常见的现象。它不仅会损害个体的认知能力，还会引起强烈的消极情绪。经历社会排斥后，个体其消费行为会发生改变。本文基于威廉姆斯（Williams, 2007）提出的关系需求和效能需求理论，将被排斥者的消费行为分为两大类，一类为关系补偿消费行为，另一类为效能补偿消费行为，对近年来国内外学者关于社会排斥与消费行为的研究进行归纳总结。
• Social exclusion is a very common phenomenon in life. It not only impairs an individual’s cognitive abilities, but also causes strong negative emotions. After experiencing social exclusion, the consumption behavior of individuals changes. Based on the theory of relationship needs and performance needs proposed by Williams (2007), this paper divides the consumption behaviors of excluded people into two categories, one is relationship compensatory consumption behavior and the other is performance compensation consumption behavior, which summarizes the research on social exclusion and consumption behavior of domestic and foreign scholars in recent years.
• DOI: https://doi.org/10.35534/pc.0502020
• Cite: 胡芳．社会排斥对消费行为的影响［J］．中国心理学前沿，2023，5（2）：170-175．