The Influence of Self-consciousness on College Students’ Online Altruistic Behavior: The Chain Mediating Effect of Public Selfconsciousness and Empathy
Objective: To investigate the mediating effect of public self-consciousness and empathy on
private self-consciousness and online altruistic behavior. Methods: The self-awareness scale, interpersonal
reactivity index and online altruistic behavior scale were used to investigate 717 college students.
Results: (1) Private self-consciousness positively predicted to online altruistic behavior; (2) Public selfconsciousness
had no mediating effect between private self-consciousness and online altruistic behavior;
(3) Empathy played a mediating effect between private self-consciousness and online altruistic behavior;
(4) Public self-consciousness and empathy mediated the effect of private self-consciousness on online
altruistic behavior. Conclusion: public self-consciousness and empathy play a chain mediating role
between private self-consciousness and online altruistic behavior.