This study surveyed 177 junior high school students about the relationship between Idol
Worship Types, Self-Efficacy and Subjective Happiness. Results showed that (1) junior high students
mostly worshiped star idols; (2) male students scored higher on measure of absorption-addition idolatry
than female students, female students scored higher on measure of identification-emulation idolatry,
female students also scored higher than male students on measures of idol identification, attachment,
idealization, and romantization; students of different grades showed marked difference on entainmentsocial,
intense-personal, and idol identification and romantization; (3) identification-emulation idolatry
is positively related to self-efficacy and subjective happiness; and can predict one’s subjective happiness;
(4) self-efficacy plays a mediating role in the relationship between identification-emulation adolatry and
subjective happiness.