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大学生对移动支付的内隐态度及行为研究

Research on Implicit Attitude and Behavioral Tendency of College Students to Mobile Payment

Psychology of China / 2021,3(2): 103-110 / 2021-02-19 786 663

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• Authors: 康丹     
• Information:

  广西师范大学教育学部，桂林
  

• Keywords: 大学生；移动支付；内隐态度
• College students; Mobile payment; Implicit attitude
• Abstract: 本研究通过内隐联想测验和问卷调查相结合的方式，对大学生内隐态度及行为倾向进行了描述和分析。本研究的主要发现有：（1）在外显态度测量中，大学生对现实世界里人际交往和虚拟世界中的人际交往都持有积极的外显态度。（2）在内隐态度测量中，网络成瘾倾向者相比非网络成瘾倾向者更加偏好于虚拟支付平台。在性别维度上，男性网络游戏成瘾倾向者相对女性在对虚拟支付平台的内隐态度存在显著差异。（3）大学生对虚拟和现实中的支付平台在外显态度和内隐态度之间出现分离。
• Through the combination of implicit association test and questionnaire, this study describes and analyzes the implicit attitude and behavioral tendency of college students. The main findings of this study are: (1) In the measurement of explicit attitude, college students have a positive explicit attitude towards interpersonal communication in the real world and in the virtual world. (2) In the measurement of implicit attitude, people with Internet addiction tendency prefer virtual payment platform more than those with non-Internet addiction tendency. From the perspective of gender, male online game addicts have significant differences in their implicit attitudes towards virtual payment platforms compared with female users. (3) There is a separation between the explicit and implicit attitudes of college students towards virtual and real payment platforms.
• DOI: https://doi.org/10.35534/pc.0302014
• Cite: 大学生对移动支付的内隐态度及行为倾向研究［J］．中国心理学前沿，2021，3（2）：103-110．