Framing effect refers to the phenomenon that by adapting the description of a decision
problem without affecting its substantive meaning, the decision maker’s choice can produce a reversal of
preference. In view of the central role of framing in the study of decision biases, it has been used as an
experimental probe to understand the general mechanisms of human judgment and decision making,
and various models have been proposed to explain framing effects. In addition, with the development
of relevant neuroimaging technology, the neural mechanism of framing effect has also received more
attention, which has given us a deeper understanding of the causes of framing effect and related decisionmaking process.