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“嗨，美女”—— 称谓背后的内隐态度

“Hi, Beauty” —Implicit Attitude behind Appellation

中国心理学前沿 / 2021,3(1)：14-20 / 2021-01-08 707 628

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• 作者： 李芳芳     
• 单位：

  1．广西师范大学教育学部心理学系，桂林；
  2．广西师范大学认知神经科学与应用心理广西高校重点实验室，桂林

• 关键词： 美女；单类内隐联想测验；内隐态度；内隐认同
• The beauty; Single Category Implicit Association Test; Implicit attitude; Implicit recognition
• 摘要： 研究采用单类内隐联想测验（Single Category Implicit Association Test，SC-IAT）测量大学生对“美女”的内隐态度。采用 E-Prime 2.0 的编制 SC-IAT 实验程序，实验材料包括六个表示“美女”的词汇，属性词为六个积极词汇和六个消极词汇，所有词汇制作成图片。结果显示，SC-IAT 的不相容任务的反应时显著长于相容任务的反应时，其内隐效应（D 值）与 0 的差异显著，可得出结论：在面称语义泛化的情况下，大学生在内隐意识层面上认同“美女”与积极品质的联结。同时，大学生对“美女”的内隐态度在性别上不存在显著性差异，即无论男生还是女生对“美女”的积极品质都是内隐认同的。
• In this study, we used the single category implicit association test (SC-IAT) to measure the implicit stereotype of college students. The E-Prime 2.0 computer is used to program the SC-IAT program. The experimental material consists of twelve vocabulary pictures about beauty. The attribute words include six positive vocabulary pictures and six negative vocabulary pictures. The results showed that the response time of SC-IAT incompatible task was significantly longer than that of compatible task, and its implicit effect (D value) was significantly different from 0. The conclusion can be drawn: under the condition of semantic generalization, college students identify with the connection between the beauty and positive quality at the level of implicit consciousness. At the same time, there is no significant difference in the implicit attitude of college students to the beauty in gender, that is, both boys and girls have implicit recognition of the positive quality of the beauty
• DOI： https://doi.org/10.35534/pc.0301003
• 引用： 李芳芳．“嗨，美女”——称谓背后的内隐态度［J］．中国心理学前沿，2021，3（1）：14-20．