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运气信念对社会公众环保行为的影响研究

The Influence of Luck Belief on Environmental Protection Behavior

Psychology of China / 2020,2(9)：966-980 / 2020-09-24 793 747

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• Authors: 赵建彬*      钟昊      胡超凌     
• Information:

  东华理工大学经济与管理学院，南昌

• Keywords: 运气信念；社会公众；道德风险；环保行为
• Luck belief; Social public; Moral risk; Environmental protection behavior
• Abstract: 目的：从道德风险视角，研究运气信念对社会公众环保行为的影响。方法：构建以运气信念为自变量，道德风险为中介变量，社会经济地位为调节变量，环保行为为结果变量的研究模型。利用问卷星调查平台，获得 993 份有效数据，采用结构方程模型进行实证研究。结果：运气信念包括相信运气和个人运气两个维度；运气信念负向影响环保行为；道德风险中介运气信念对环保行为的影响；社会经济地位为负向调节相信运气和个人运气对环保行为的影响。结论：运气信念会通过道德风险对社会公众环保行为产生影响。
• Objective: From the perspective of moral hazard, study the influence of luck beliefs on the environmental protection behavior of the public. Methods: This paper constructs a research model with luck belief as the independent variable, moral risk as the mediating variable, social and economic status as the moderating variable, and environmental protection behavior as the result variable. Using the questionnaire survey platform, 993 valid data were obtained, and the empirical study was conducted by using structural equation model. Results: the belief of luck has two dimensions: belief in luck and personal luck; belief in luck negatively affects environmental behavior; moral risk mediates the influence of belief in luck on environmental behavior; social and economic status negatively moderates the influence of belief in luck and personal luck on environmental behavior. Conclusion: Luck belief will affect the public’s environmental behavior through moral hazard.
• DOI: https://doi.org/10.35534/pc.0209068
• Cite: 赵建彬，钟昊，胡超凌．运气信念对社会公众环保行为的影响研究［J］．中国心理学前沿， 2020，2（9）：966-980．