Since “Erbin Hot” is popular on major social media networks, an increasing number of people are interested in learning about travel. Additionally, it is crucial to support the overall development of high-quality education for youth by incorporating sports studies in the subdivision. This study examines the evolution of sports studies in Hubei Province and presents cited viewpoints using the literature, logical analysis, and additional research techniques. Hubei Province has rich resources for sports study, a strong sports environment, and a good foundation for the sports industry. However, there are limitations in the understanding of sports study; lack of comprehensive planning such as lack of clarity in the study consumer market; lack of sports study instructor quality, and safety issues brought on by the development dilemma. Through the transformation of studying awareness, improving student participation initiatives; the establishment of a coordination mechanism, clarifying powers and responsibilities of various departments; strengthening the study of professional training, and strengthening safety awareness to effectively promote the healthy development of Hubei Province, the study of sports market.