Film culture is fulfilling the mission of the times of “telling Chinese stories well and spreading Chinese voices well”. Sports movies are one of the popular types of film among audiences and have their own unique features, in which the image of sports characters is shown to have certain value in promoting youth education. This study adopts the methods of literature review and video analysis, combining the Chinese sports movie “Winning the Championship” (2020) as a case study, to analyze image construction of sports characters in Chinese sports films, and to explore the values of education carried by the sports characters in the movies. The study concludes that the image construction of sports characters in Chinese sports movies is mainly manifested in the following features: simple and natural physical appearance; inspiring language; athletic and energetic action; self-improvement and unshakable mental character and unwavering demeanor. The educational value of sports characters in Chinese sports movies is mainly reflected as follows: popularizing sports and health knowledge; transmitting the spirit of Chinese sports; establishing a code of ethical conduct.