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“一带一路”倡议下后疫情时代的多模态汉字传播模式研究

Research on the Transmission Mode of Multimodal Chinese Characters in the Post- Pandemic Era under the “Belt and Road” Strategy

Linguistics / 2021,3(2): 351-363 / 2021-04-14 991 776

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• Authors: 李      烨      关聿彤      高亚楠     
• Information:

  辽宁大学文学院，沈阳

• Keywords: 后疫情时代；汉字传播；多模态
• The Belt and Road; The spread of Chinese character; Multimodality
• Abstract: 在国家“一带一路”倡议和后疫情时代的大背景下，汉字的有效传播宜结合中国文化进行线上传播。鉴于汉字内在独有的图像化、易解读性特质，可通过分析 与举例论证进行多模态汉字传播，具体为通过文字与图像融合、以字造景的方 式揭示汉字的前世今生，探究汉字蕴含的中国故事，展现出真实的中国社会图景。
• In the context of the “Belt and Road” strategy and the Post- Pandemic Era, the effective communication of Chinese characters should be combined with the online communication of Chinese culture. In view of the unique image of Chinese characters, they are easy to read and interpret. From this, the multimodal communication of Chinese characters can be carried out through analysis and illustration. Through the integration of characters and images, while using characters to imitate the real landscape, we can know the past and present lives of Chinese characters. On this basis, we can explore the Chinese stories contained in Chinese characters and show the real social picture of China.
• DOI: https://doi.org/10.35534/lin.0302018
• Cite: 李烨，关聿彤，高亚楠．“一带一路”倡议下后疫情时代的多模态汉字传播模式研究［J］．语言学，2021，3（2）：351-363．