国际中文开源期刊平台

中国维和军人形象构建与外宣策略研究——以中国军网英文特写栏目为例

Study on the Construction of the Image of Chinese Peacekeeping Forces and its External Publicity Strategies-a Case Study on the Peacekeeping Reports of the English Version of Chinese Military Website

语言学 / 2021,3(1)：16-26 / 2021-03-09 456 531

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• 作者： 吕念     
• 单位：

  陆军工程大学基础部基础英语教研室，南京

• 关键词： 中国维和军人；身份构建；外宣策略；中国军网英文版
• Chinese Peacekeeping forces；Image construction；External Publicity Strategy；English Version of Chinese Military Website
• 摘要： 本文以中国军网英文版特写栏目的维和新闻为研究对象，采用传播学的内容分析法、基于语料库的话语分析和功能语言学的评价理论探讨了中国维和军人的形象构建及其历时变化，研究发现中国军网维和新闻塑造了中国军人献身使命、专业高效和友善博爱的形象特征，采用多样化信源，更多军人视角，凸显鉴赏评价，多用报道者声音。基于研究，文章还就中国维和军人的形象外宣策略给出建议。
• Abstract: This paper studies the peacekeeping news in Features，a column of the English version of Chinese Military website by using the methods of content analysis in communication, discourse analysis based on corpus and evaluation theory in functional linguistics. It aims to explore the construction of the image of Chinese peacekeeping forces and its historical change. The study shows those peacekeeping news build the Chinese military personnel in the image of being dedicated, professional, proficient and friendly, which adopts diversified information sources, more military personnel’s perspectives, highlight appreciation appraisal, and make more use of the reporter's voice. Based on the research, the article also provides suggestions on the external publicity strategy of Chinese servicemen.
• DOI： https://doi.org/10.35534/lin.0301002
• 引用： 吕念．中国维和军人形象构建与外宣策略研究——以中国军网英文特写栏目为例［J］．语言学， 2020，3（1）：16-26．