国际中文开源期刊平台

领导者社交媒体自嘲对吸引力的影响

The Effect of Leaders’ Self-deprecating Humor in Social Media on Attractiveness

管理前沿 / 2021,3(3)：146-164 / 2021-06-09 618 560

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• 作者： 王晓丹      付琳琳     
• 单位：

  东北师范大学经济与管理学院，长春

• 关键词： 自嘲幽默; 感知相似性；专业尊重；人际吸引力
• Self-deprecating humor; Perceived similarity; Professional respect; Attraction
• 摘要： 新型社交媒体（如微信）的出现增加了领导和下属新的沟通交流形式，领导者微信朋友圈发布信息是否会对其与下属的心理关系产生影响? 本文通过实验研究和问卷调查发现，领导者朋友圈信息会影响领导者对下属的人际吸引力。领导者朋友圈自嘲会通过增加员工的感知相似性和专业尊重进而提高领导者对下属的人际吸引力；领导者朋友圈专业知识分享会增加下属对其专业尊重，但是会降低其人际吸引力；领导者朋友生活分享类信息则影响不大。
• In China, a typical high power distance country, employees are accustomed to replying on the explicit instructions of leaders. But in recent years, social media has rapidly become an indispensable part of daily life and the boundary between work or non-work life has become more and more blurred as well as the gap between co-worker and friend both in eastern and western countries. The emergence of new social media tools (such as Wechat) has enriched the communication way between leaders and subordinates. How will leaders' self-deprecating humor or other types of message in Moments affect the psychological relationship between leaders and subordinates? And what kind of message in Moments mostly affect the psychological relationship between leaders and subordinates? The research consisted of 2 experiments. We invited participants through on-line and off-line ways. 648 off-line participants were students from Northeast Normal University and randomly divided into three groups: professional knowledge links, life sharing and self-deprecating humor named by the experimental materials we used and informed about the experimental procedure which consisted of two videos and two questionnaires. In view of the fact that college students were lack of work experience and the experiment was a simulation of the real situation in the workplace, so we invited participants through on-line inviting link. 219 on-line participants were employees who had seen the self-deprecating humor style Moments of their leaders and they were invited to fill the questionnaires. Through experimental study and questionnaire study, this paper finds that the message in Moment of leaders will affect their interpersonal attraction to subordinates. The message of self-deprecating humor in Moments of leaders will improve the interpersonal attraction of leaders to subordinates through the perceived similarity and professional respect of employees. Besides, it could be seen that comparing with the groups of professional knowledge links and life sharing, leaders who sent self-deprecating humor message in the Moments would get higher scores on perceived similarity but lower ones on professional respect. They could improve their interpersonal attraction to subordinates by increasing the perceived similarity of employees; leaders' self-deprecating humor would reduce their professional respect for subordinates, but in China, lower professional respect would increase the attraction of leaders. At the same time, the results of the control group set up in the experimental part also showed that leaders who always sent professional knowledge links in the Moments would increase the scores of professional respect but reduce the attraction. As social media provides the new way for leaders and employees to communicate in non-work sphere, leaders can take advantage of Moments and new communication channel. Self-deprecating humor message published in Moments can improve subordinate’s perceived similarity, shorten the interpersonal distance and increase attraction. But considering the power distance in China, professional knowledge links rather than self-deprecating humor could improve the professional respect. Leaders can balance the different types of message in Moments to develop relationship between leaders and employees. Key words self-deprecating humor; perceived similarity; professional respect; attraction
• DOI： https://doi.org/10.35534/fm.0302013
• 引用： 王晓丹，付琳琳．领导者社交媒体自嘲对吸引力的影响［J］．管理前沿，2021，3（3）： 146-164．