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供应链营销在企业管理中的作用

The Role of Supply Chain Marketing in Enterprise Management

Frontiers of Management / 2020,2(3): 121-125 / 2020-07-22 922 1152

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• Authors: 肖庆云     
• Information:

  河北工业大学，天津 

• Keywords: 营销；管理；供应链
• Marketing; Management; Supply chain
• Abstract: 随着我国社会主义市场经济的不断增强，在当前的市场经济环境中， 企业的发展与企业的管理有着一定的关系，企业的管理影响着企业的经济效益， 影响着企业市场竞争力的提升。在市场经济发展中，企业的竞争力和企业的生 存发展有着主要的关系，为了促进企业的发展，在市场竞争中，需要加强企业 的管理。企业的发展离不开企业的经济活动，在企业经济发展中，形成了一个 供应链，为企业的发展提供了非常发展环境，在供应链中营销是企业获得经济 效益的一个重要手段和途径，为此本文针对营销视域下的企业管理，以及相关 的知识内容进行分析研究。
• With the continuous enhancement of China’s socialist market economy, in the current market economy environment, the development of enterprises and enterprise management has a certain relationship, the management of enterprises affects the economic benefits of enterprises and the promotion of market competitiveness of enterprises. In the development of market economy, the competitiveness of enterprises and the survival and development of enterprises have a major relationship. In order to promote the development of enterprises, in the market competition, it is necessary to strengthen the management of enterprises. The development of enterprises is inseparable from the economic activities of enterprises. In the economic development of enterprises, a supply chain has been formed, which provides a very development environment for the development of enterprises. In the supply chain, marketing is an important means and way for enterprises to obtain economic benefits. Therefore, this paper analyzes and studies the enterprise management and related knowledge content from the perspective of marketing.
• DOI: https://doi.org/10.35534/fm.0203013c
• Cite:

  肖庆云．供应链营销在企业管理中的作用［J］．管理前沿，2020，2（3）：121-125． https://doi.org/10.35534/fm.0203013c