国际中文开源期刊平台

基于非物质文化遗产的民族地区幼儿园视觉识别系统设计研究——以花瑶挑花为例

Research on the Design of Kindergarten Visual Identity System in Ethnic Areas Based on Intangible Cultural Heritage —Taking Hua Yao Picked Flower as an Example

教育研讨 / 2024,6(2)：354-365 / 2024-05-11 181 209

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• 作者： 匡忱娇      谢娟娟     
• 单位：

  怀化学院教育科学学院，怀化学院武陵山片区基础教育研究中心，怀化

• 关键词： 非遗文化；花瑶挑花；幼儿园；视觉识别系统
• Intangible Cultural Heritage; Hua Yao Picking Flower; Kindergarten; Visual Identity System
• 摘要： 近年来，国家政策对非物质文化遗产文化传承的扶持力度不断加大，而最有效的传承方式便是将其融入日常生活，实现潜移默化的影响。位于湖南省怀化市东北部的溆浦县，聚居着包括瑶族在内的35个少数民族，这里拥有鲜明民族特色的文化与习俗，以及丰富的民族资源，构成多元的文化背景。本研究以溆浦县为案例，对其幼儿园视觉识别进行调查，发现当地幼儿园在视觉识别设计上缺乏显著的地域文化特色。鉴于此，本研究选取了当地极具民族特色的非物质文化遗产——花瑶挑花，试图通过运用更符合幼儿审美心理的视觉语言，以及更具现代性的艺术形式，将挑花中的古树纹样融入民族地区幼儿园视觉识别系统设计中，以增强视觉识别的地域性和文化特色。
• In recent years, the support of national policy for the cultural heritage of intangible cultural heritage has been increasing, and the most effective way of heritage is to integrate it into daily life and realize its subtle influence. Xupu County, located in the northeast of Huaihua City, Hunan Province, is inhabited by 35 ethnic minorities, including Yao, and has distinctive ethnic cultures and customs, as well as rich ethnic resources, constituting a diversified cultural background. Taking Xupu County as a case study, this study investigates the visual identity of its kindergartens and finds that local kindergartens lack significant regional cultural characteristics in their visual identity design. In view of this, this study selects the local intangible cultural heritage with great ethnic characteristics - Hua Yao flower picking, and tries to integrate the ancient tree pattern in flower picking into the design of kindergarten visual identity system in ethnic areas through the use of visual language that is more in line with the aesthetic psychology of young children and a more modern art form, so as to enhance the regionality and cultural characteristics of the visual identity and cultural characteristics.
• DOI： https://doi.org/10.35534/es.0602051
• 引用： 匡忱娇，谢娟娟．基于非物质文化遗产的民族地区幼儿园视觉识别系统设计研究——以花瑶挑花为例［J］．教育研讨，2024，6（2）：354-365．