Soft power has been recognized as an important component of national strength, and the soft power of universities is of great significance both at the micro level for their own development and at the macro level for national strategic needs. The soft power of universities and the cultural soft power of universities are the same concept, consisting of material culture, institutional systems, and value systems. The enhancement of university’s soft power should be based on its core components and systematically promoted, promoting the coordinated development of hard power and soft power. Internally, it enhances cohesion; externally, it expands attractiveness, and better promotes the realization of the strategic goals of promoting the development of science and education in the country.