College counselors are an important component of the labour education faculty. The enhancement of labour education literacy of college counselors in application-oriented universities can promote the implementation of the fundamental task of building morality and cultivating people, promote the realization of the comprehensive development of college students, and advance the professionalization of the college counselors team. Enhancing the labour education literacy of college counselors requires application-oriented universities to establish a training system and a sound assessment mechanism, and requires college counselors to deepen the concept of labour education, enrich the knowledge of labour education, and enhance the ability of labour education.