Using methods such as literature review and logical analysis, this paper analyzes the value of physical education education in universities in the new era, as well as the implementation strategies and guarantee systems for education. Research suggests that in order to achieve the goal of cultivating people through sports and implementing moral education, we should adhere to the student-centered educational philosophy, and clarify the value connotation of the integration of “enjoying fun-using sports intelligence” “enhancing physical fitness-using sports physical fitness” “improving personality-using sports ethics”, and “tempering willpower-using sports heart”; Promote the three-way collaborative strategy of “in class teaching” “extracurricular competitions”, and “sports culture”; Build a “dual core driven” university sports education guarantee mechanism with the school sports committee and sports department, and a “multi wing linkage” of human resources, administration, teaching, publicity, and academic work.