Focusing on college sports work and student work, combined with the actual work of counselors, this paper analyzes the current status of college sports personnel work, clarifies the orientation and implementation path of counselors in college sports personnel work, and plans the future work system and development direction. Counselors should play a leading role in the work of sports personnel in colleges and universities, and work together with other subjects to build the work system of sports personnel in colleges and universities to promote the all-round development of students’ morality, intelligence, physical fitness, the United States and labor.