国际中文开源期刊平台

T 学院“市场营销学”课程思政 教学设计与实施

Ideological and Political Teaching Design and Implementation of Marketing Course—Take T College as an Example

教育研讨 / 2023,5(2)：217-223 / 2023-06-07 193 258

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• 作者： 胡小玲     
• 单位：

  同济大学浙江学院，嘉兴

• 关键词： 市场营销学；课程思政；教学设计
• Marketing; Curriculum ideological and political; Teaching design
• 摘要： 高校对学生的思政教育，不仅是学生在思想政治理论课堂的思政学习，更多的是要在各专业课程中融入思政教育，把思想政治教育贯穿人才培养体系，发挥好每门课程的育人作用。文章探索了市场营销学课程思政教学设计，先提出知识目标、能力目标和素质目标三个教学目标，接着从各个知识点中挖掘思政元素，并将这些思政元素融入教学内容中，以培养知识、能力、素质协调发展的，具备营销伦理、人文精神、诚信品质、创新精神和国际视野的营销人才。最后，以“市场营销管理哲学”为例，讲解了市场营销学课程思政实施案例。
• The ideological and political education for students in colleges and universities is not only the ideological and political learning of students in the ideological and political theory classroom, but also more important to integrate ideological and political education into all professional courses, run ideological and political education through the talent training system, and play a good role in educating people in each course. ἀe article explores the ideological and political teaching design of the marketing course. First, it puts forward three teaching goals: knowledge goal, ability goal and quality goal. ἀen, it excavates ideological and political elements from various knowledge points, and integrates these ideological and political elements into the teaching content to cultivate marketing talents with coordinated development of knowledge, ability and quality, marketing ethics, humanistic spirit, integrity quality, innovation spirit and international vision.
• DOI： https://doi.org/10.35534/es.0502031
• 引用： 胡小玲．T学院“市场营销学”课程思政教学设计与实施［J］．教育研讨，2023，5（2）：217-223．