he fine traditional Chinese culture is the sum of the ideological achievements of the Chinese
nation in the 5,000 years of history. It has profound spiritual strength and practical significance. However,
there are still some problems in inheriting and carrying forward the excellent traditional Chinese culture and enhancing the cultural confidence of college students, such as poor sense of identity and lack of motivation. This requires us to actively promote the practice of integrating traditional culture with moral education in colleges and universities, seeking development through innovation in the context of the new era, and bringing new vitality to The Chinese civilization.