国际中文开源期刊平台

大数据背景下市场营销学课程教学改革

Teaching Reform of Marketing Course under the Background of Big Data

教育研讨 / 2021,3(1)：73-79 / 2020-12-31 623 633

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• 作者： 金雪*      刘雅琼      赵建彬     
• 单位：

  东华理工大学，南昌

• 关键词： 大数据时代；市场营销学；互联网
• Big data era; Marketing; Internet
• 摘要： 面对新商业模式的涌现，以及全社会对市场营销人才的需求，本文以市场人才需求为导向，提出了传统市场营销学课程教学模式中存在的不足，并针对主要问题给出相应的具体措施，主要从网络教育平台教学、理论与实践结合、校企合作、前沿技术应用、课程体系改革等重要方面，阐述如何满足市场人才需求，并使人才培养方案及课程教学与市场需求及产业发展相符合，全面提高自身素质和综合应变能力。
• In the face of the emergence of new business models and the demand of the whole society for marketing talents, this paper, guided by the demand for market talents, puts forward the shortcomings of the traditional teaching mode of marketing course, and puts forward the corresponding specific measures for the main problems, mainly from the network education platform teaching, the combination of theory and practice, school enterprise cooperation, application of cutting-edge technology courses. This paper discusses how to meet the market demand for talents, how to make the talent training program and curriculum teaching conform to the market demand and industrial development, and comprehensively improve their own quality and comprehensive ability to cope with changes.
• DOI： https://doi.org/10.35534/es.0301013
• 引用： 金雪，刘雅琼，赵建彬．大数据背景下市场营销学课程教学改革［J］．教育研讨，2021，3（1）：73-79．