With the rapid development of artificial intelligence technology, its potential applications in the field of education are increasingly evident. As an essential part of university education, college sports are responsible for enhancing students’ physical health and promoting a healthy lifestyle. However, current issues such as low student engagement, a lack of diversity in course content, and uneven resource allocation hinder the development of college sports, necessitating innovation to improve teaching quality and outcomes. This paper explores the potential applications of AI in advancing college sports, particularly in personalized teaching, intelligent monitoring, and virtual reality. By analyzing the current state, challenges, and possible solutions of AI applications in college sports, the study provides specific recommendations for promoting the intelligent development of college sports. The research shows that AI can enable personalized, data-driven, and intelligent approaches, offering new possibilities for improving the quality of college sports education. Finally, the paper discusses future trends and applications of AI in college sports, providing theoretical support and practical guidance for further smart development in this field.