Sports etiquette is one of the main forms of sports civilization. Observing sports etiquette can enhance the atmosphere of the event, improve the quality of the people, and create a good humanistic environment. Nowadays, with the prosperity of society and culture, people pay more and more attention to sports etiquette. As one of the elegant sports, badminton has many characteristics, such as respect for judges, respect for opponents, ladies priority, civilized behavior and so on. However, in the process of its development, there are serious problems such as the rapid progress of society, which gradually deviates from the original intention of badminton etiquette, and the poor educational environment affects the inheritance and development of badminton etiquette. In this regard, this study takes the historical evolution of badminton etiquette as a clue to sort out the characteristics and innovations in its development process. Secondly, explore the status of badminton etiquette in modern sports culture, reveal the important embodiment of badminton in sports culture. Focusing on the role of badminton etiquette in shaping the identity of modern sports culture and in the background of globalization, this paper discusses the challenges of badminton etiquette in modern sports culture. Finally, based on the research results, this paper puts forward countermeasures for the development of badminton etiquette in modern sports culture, hoping to provide theoretical basis for the inheritance, development and innovation of China’s badminton etiquette and modern sports culture in the future.