Folk sports, as an important part of China’s excellent traditional culture, its subjectivity development is of vital importance. In response to the problem of the lack of subjectivity in current folk sports, this study takes the subjectivity development path of folk sports as the research object, and uses a combination of literature review, field investigation, and logical analysis methods. Based on the study of the contemporary shift of folk culture research, this study analyzes the development dilemmas of folk sports culture subjectivity, and proposes the orientation and path of building the subjectivity of village residents to promote the subjectivity development of folk sports. The study concludes that: (1) The study of folk sports culture should pay attention to reality and individuals, and establish new theories and knowledge of contemporary folk culture based on the examination of both. (2) Folk sports face subjectivity development dilemmas, including the disconnection of inheritance groups, the disconnection of interpersonal relationships caused by modernization, changes in rural social environment, and the difficulty of applying for intangible cultural heritage. (3) To promote the subjectivity development of folk sports culture, the subjectivity of village residents can be constructed through individual subjectivity, group subjectivity, human subjectivity, and cultural subjectivity.