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黑竹沟彝族地区居民对山地户外旅游支持度影响因素的差异分析——基于社会交换理论的视角

Analysis of the Differences in Support Factors for Mountain Outdoor Tourism among Residents of the Yi Ethnic Area in Heizhugou — From the Perspective of Social Exchange Theory

中国体育研究 / 2024,6(3)：258-277 / 2024-09-27 257 271

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• 作者： 王金鹏¹      郭钊逢¹      李丹¹      周全福²      王冰³      刘勇³     
• 单位：

  1．成都大学体育学院，成都；
  2．四姑娘山管理局，阿坝藏族羌族自治州；
  3．四川旅游学院，成都

• 关键词： 黑竹沟；彝族地区居民；山地户外旅游支持度；影响因素
• Heizhugou; Ethnic Yi residents; Support for mountain outdoor tourism; Influencing factors
• 摘要： 研究目的：本研究以黑竹沟地区为案例，对黑竹沟彝族地区居民山地户外旅游支持度的影响感知进行差异分析，以揭示山地户外旅游支持度在不同人口统计学特征下的影响因素差异。研究方法：通过探索性因子分析，确定影响山地户外旅游支持度的六个关键因素。研究采用参数检验和方差分析，对不同性别、年龄、收入水平、受教育程度的黑竹沟彝族地区居民进行分析。研究结论：性别在山地户外旅游支持度影响因素上不存在显著性差异；不同年龄居民在成本感知和生态感知方面存在显著差异；不同受教育水平在地方感、生态感知和收益感知等方面呈现显著性差异；不同收入在山地户外旅游支持度影响因素上不存在显著性差异。该研究结果为山地户外旅游在民族地区的发展提供了参考，为相关政策的制定和实施提供了理论支持。
• Research Purpose: This study takes the Black Bamboo Gully area as a case study to conduct a differential analysis of the impact perception of residents’ support for mountain outdoor tourism in the Yi ethnic area of Black Bamboo Gully, in order to reveal the differences in influencing factors of mountain outdoor tourism support across various demographic characteristics. Research Method: Through exploratory factor analysis, six key factors affecting mountain outdoor tourism support were identified. The study employs parametric testing and analysis of variance to analyze the residents of the Yi ethnic area in Black Bamboo Gully across different genders, ages, income levels, and education levels. Research Conclusion: There is no significant difference in the influencing factors of mountain outdoor tourism support between genders; residents of different ages exhibit significant differences in cost perception and ecological perception; different levels of education show significant differences in sense of place, ecological perception, and benefit perception; there is no significant difference in the influencing factors of mountain outdoor tourism support among different income levels. The findings of this study provide insights for the development of mountain outdoor tourism in ethnic areas and offer theoretical support for the formulation and implementation of relevant policies.
• DOI： https://doi.org/10.35534/scps.0603023
• 引用： 王金鹏，郭钊逢，李丹，等．黑竹沟彝族地区居民对山地户外旅游支持度影响因素的差异分析——基于社会交换理论的视角［J］．中国体育研究，2024，6（3）：258-277．