With the development of social economy, the awakening of global health awareness, the change of lifestyle and the popularity of social media, the fitness craze continues to heat up around the world, and national fitness has gradually become a social trend. Among them, the number of female bodybuilders is growing, and the fitness methods are increasingly diversified, which has become the main force of the fitness industry. By combing and analyzing the research literature on the status quo of female fitness, this paper deeply discusses the causes, ways, effects and challenges faced by female fitness. On the basis of understanding the related needs of female fitness, effective countermeasures are put forward to explore the innovative fitness industry suitable for women, so as to provide more comprehensive and scientific theoretical support and practical guidance for female fitness, and create an integrated and independent fitness environment for women under the fitness boom.