Respect is a very valuable quality and is an outward expression of one's inner qualities. As a "serious game", sports competition provides a good platform for the development of the quality of respect. Using documentary evidence and logical thinking, we explore the target audience for respect in sports competition, the reasons for it and the considerations for developing it. In sports competition, athletes need to have good qualities of respect for coaches, teammates, opponents, referees and the game, while coaches need to guide athletes to develop respect for coaches,teammates, opponents, referees and the game in many ways.