Shuttlecock has a long history in china. is a kind of convenient fitness exercise suitable for most of people to take part in. In the development of national fitness campaign, strongly promoting shuttlecock can cut down expense. improve the fitness condition of the exercisers and enrich the spare life of the broad masses of the people. Because shuttlecock does not need much investment and large sport site. there are lots of promotion modes. How to effectively develop and strongly promote the shuttlecock have become a hot topic, thus it is rather significant to carry out researches on the promotion modes of shuttlecock.