Sports town is a new type of small town that has chosen "sports industry" as the pillar industry. Its social responsibilities include improving the living environment of indigenous residents and improving their quality of life. Because of the cultivation characteristics of injective sports events, the defects of the spatial structure of sports towns, the insufficient social effects of sports industry, and the poor acceptance of sports culture, the Indigenous residents have met with the exclusion of culture, economy and social well-being in the process of participating in the construction of sports towns. By giving full play to the role of "Xiangxian", rationally positioning the role of " Indigenous residents", improving the enthusiasm of the indigenous residents
to participate; Inherit and rebuild the regional traditional sports culture, enhance the cultural self-confidence and sense of belonging of the indigenous residents, encourage the indigenous residents of small towns to participate in the construction of sports towns through multiple channels. Promote the sustainable development of sports towns.