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重大疫情下“互联网 + 体育产业” 再审视与实践逻辑

Review and Practice Logic of “Internet +Sports Industry” under Major Epidemic Situation

中国体育研究 / 2020,2(2)：101-115  / 2020-06-09 1895 3013

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• 作者： 马加民*      冯红新     
• 单位：

  江苏警官学院警察体育教研部，南京

• 关键词： 新冠肺炎疫情；互联网 + 体育产业；审视；实践逻辑
• COVID-19; Internet + sports industry; Review; Practical logic
• 摘要： 突如其来的新冠肺炎疫情成为检验“互联网+体育产业”发展的试金石。 通过文献、实践观察、专家访谈等研究方法，重新审视疫情之下“互联网 + 体 育产业”的时代内涵、发展问题以及产业优势，并对疫情期间体育产业发展实 践进行研究，认为应利用“互联网 +”新思维主导体育产业转型升级，顺应疫 情形势，把握机遇，迎合社会需求，结合政策扶持，强化产业自救，积极跨界 协同，打造体育产业一体化、智能化运营的利益共同体，以期使体育产业冲出 疫情困境，夯实可持续发展基础。
• The sudden outbreak of the COVID-19 has become a touchstone for testing the development of the “Internet + sports industry”. Through literature, practice observations, expert interviews and other research methods, re-examine the era connotation, development problems and industrial advantages of the Internet + sports industry under the epidemic, and study the development of sports industry during the epidemic. Leading the transformation and upgrading of the sports industry, adapting to the epidemic situation, seizing opportunities, meeting social needs, combining policy support, strengthening industrial self-rescue, actively cross-border collaboration, and creating a community of interests in the integration and intelligent operation of the sports industry in order to make the sports industry break out Dilemma, lay a solid foundation for sustainable development.
• DOI： https://doi.org/10.35534/scps.0202010
• 引用： 马加民，冯红新．重大疫情下“互联网 + 体育产业”再审视与实践逻辑［J］．中国体育研究，2020，2（2）：101-115．
  https://doi.org/10.35534/scps.0202010