The retail trade is an important indicator to reflect the economic
operation of a country and region. Article on the basis of in-depth analysis and
study, combined with the characteristics of rural retail business, put forward
several basic path and countermeasures to solve the problem, namely “increase
farmers’ income channel”, “driving rural people’s consumption idea change”,
“the implementation of the central government huimin policy”, “reform the
existing market structure to introduce new retail formats”. “Perfect and manage
the traditional gathering”, so as to build a systematic and scientific rural retail
industry, and promote the healthy development of rural retail industry.