Rural revitalization strategy is a new guideline to solve the problems
of agriculture, rural areas and farmers in the new era and a new strategy for
overall governance, and rural cultural revitalization is also the meaning of
rural revitalization. Under the cultural governance perspectives in this paper,
the revitalization of rural culture and rural revitalization of the multiple
value target of coupling, found that rural cultural industry revitalization and
prosperous industry target coupling, rural ethical cultural Renaissance target
coupled with local custom civilization, village autonomy culture reconstruction
and governance effective coupling, rural farming culture revival and ecological
civilization target coupling. Furthermore, it is suggested that we should
optimize the rural public cultural service system, improve the rural farming
culture inheritance system, construct the rural modern cultural industry
system, innovate the rural modern cultural governance system, accelerate the
rural cultural revitalization, and provide cultural impetus and spiritual power
for the implementation of the rural revitalization strategy.